About
Release the madness
AYRAN MADNESS is more than just a drink – it’s a statement. For everyone who prefers loud over quiet.
It all started in the most unspectacular way: with a hungover conversation on an ICE train from Hamburg to Nuremberg, on the way home from a concert – too little sleep and even less clarity about how serious we actually were. Three friends, one idea – and the question: Why isn’t there a truly awesome Ayran brand?
So we did it ourselves. Without a big corporation behind us. Without plastic packaging. Without a boring image campaign. We took a classic, gave it a fresh look – and built a bold brand around it.
AYRAN MADNESS is everything we’ve been missing on the shelf: Authenticity. Honesty. And a little madness.
Drink on demand – drink regional
We produce on demand, not in bulk. And we do it locally.
Instead of overproduction, we focus on fresh batches – currently once a month. We only bottle as much as is truly needed and pre-ordered. No warehouses full of compromises. No stress. No waste.
Our Ayran comes from german dairy farms and is bottled locally. In reusable glass bottles that let the flavor shine, instead of distorting it – like plastic cups do.
AYRAN MADNESS is locally minded, honestly made – and ready for all the places where thirst meets integrity. Become a dealer now and add a touch of madness to your assortment!
SELL AYRAN MADNESS
Want to sell our Ayran in your store (restaurant, snack bar, food truck), at your event, or in your bar? Our partners have you covered!
Become a Dealer